Dollar General Investigation Following FTC and 20-State Pricing Lawsuit
Kehoe Law Firm, P.C. is investigating potential securities and breach of fiduciary duty claims on behalf of Dollar General Corporation (“Dollar General”) (NYSE: DG) investors following reports that the Federal Trade Commission (FTC) and 20 states filed a lawsuit alleging widespread deceptive pricing practices at the discount retailer.
On October 26, 2026, Reuters reported that the FTC and 20 states alleged Dollar General repeatedly charged customers more at checkout than the prices advertised on store shelves and in promotional materials, despite receiving tens of thousands of consumer complaints. According to Reuters, the lawsuit cited consumer complaints, failed state inspections and undercover purchases conducted by the FTC.
Reuters quoted the FTC and states as stating: “Dollar General has, for years, repeatedly mislabeled prices, overcharged consumers and failed to correct the issue despite extensive corporate knowledge of the problem.” Reuters further reported that, according to the complaint, Dollar General had paid $6 million in settlements with six states since 2019 concerning inaccurate pricing.
On this news, Dollar General’s stock price closed down $4.27 per share on October 26, 2026.
Dollar General Investors: Contact Kehoe Law Firm
If you are a Dollar General shareholder or purchased Dollar General stock and suffered financial losses, you are encouraged to complete Kehoe Law Firm’s confidential Stockholder Information Request Form or send us a message to learn more about the investigation and your legal rights.
For a free, no-obligation legal evaluation, contact:
Michael Yarnoff, Esq.
(215) 792-6676, Ext. 804
[email protected]
[email protected]
About Kehoe Law Firm, P.C.
Kehoe Law Firm, P.C. is a nationally recognized, plaintiff-side class action law firm representing investors, consumers, and employees in matters involving securities fraud, corporate misconduct, mergers and acquisitions, antitrust violations, whistleblower claims, data breaches, consumer fraud, employment law violations, as well as ERISA and retirement plan litigation. Its attorneys have served as lead or co-lead counsel in major securities cases, recovering more than $10 billion for institutional and individual investors.
Kehoe Law Firm’s class action legal services are provided on a contingency-fee basis, meaning plaintiffs are not responsible for attorneys’ fees or litigation expenses. Any request for attorneys’ fees and expenses will be subject to court approval.
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