The FTC’s Rule on Unfair or Deceptive Fees (16 CFR Part 464) takes effect on May 12, 2025.
The FTC’s Rule prohibits bait-and-switch pricing and other tactics used to obscure and misrepresent total prices and fees for live-event tickets and short-term lodging.
The Rule requires that businesses that advertise prices tell consumers the whole truth up-front about total prices and fees. The Rule covers any business that offers, displays, or advertises live-event tickets or short-term lodging, including third-party platforms, resellers, and travel agents.
Coverage applies whether such offers, displays, or advertisements appear online, including through a mobile application, in physical locations, or through some other means.
The Rule on Unfair or Deceptive Fees: Frequently Asked Questions (FAQs)
To help businesses and consumers comply with the new Rule, the FTC published a detailed FAQ guide covering topics such as:
- What businesses are covered by the Rule and the Rule’s basic requirements;
- Examples of live-ticketing events and short-term lodging covered by the Rule;
- The mandatory fees or charges that must be included in the total price;
- Which fees or charges can be excluded from the total price;
- A description of optional add-on goods or services and how the Rule applies to these charges;
- How business can disclose pricing information “clearly and conspicuously”; and
- Examples of misrepresentations that may violate the Rule.
To access the FAQs, click FAQs – The Rule on Unfair or Deceptive Fees.
About Kehoe Law Firm, P.C.
Kehoe Law Firm, P.C. is a nationally recognized, plaintiff-side class action firm dedicated to protecting investors and consumers from fraud and misconduct. Our attorneys have served as Lead or Co-Lead Counsel in major securities cases, recovering over $10 billion for institutional and individual investors.
Our firm litigates securities fraud, fiduciary breaches, unfair mergers and acquisitions, and antitrust violations, while also representing whistleblowers and advocating for victims of data breaches, consumer fraud, vehicle and product defects, employment law violations, retirement plan mismanagement, and other corporate and business misconduct. With a results-driven approach, we pursue justice and substantial recoveries for those we represent.
Kehoe Law Firm’s class action legal services are provided on a contingency-fee basis, meaning clients are not responsible for any fees or litigation expenses.
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