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Premier Nutrition's Alleged Joint Juice False Advertising

Premier Nutrition’s Alleged Joint Juice False Advertising

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A class action lawsuit has been filed in United States District Court for the Northern District of California against Premier Nutrition Corporation (“Premier”), the maker of Joint Juice, a dietary supplement.  The class action litigation alleges that Premier falsely advertised that Joint Juice would provide certain health benefits to those who consumed the product.

Premier’s Alleged False Claims About Joint Juice

According to the complaint, Premier advertised that Joint Juice, through the ingredient glucosamine hydrochloride, would “support and nourish cartilage, lubricate joints, and improve joint comfort.”  However, numerous studies cited in the complaint show consuming glucosamine hydrochloride has no health benefits, and beverages like Joint Juice only provide a placebo effect.

Why does Premier’s alleged false advertising matter?

The plaintiff in the complaint purchased Joint Juice based on Premier’s alleged false claims of health benefits.  The complaint further alleges that the claimed health benefits are the only reason a consumer would purchase Joint Juice.  If the plaintiff and other consumers were aware that Joint Juice did not actually provide health benefits, they would never have purchased the product.

Who may have been affected?

Anyone who purchased Joint Juice based on Premier’s claimed health benefits may be able to bring a claim or join a class action.  According to the complaint, Premier sold Joint Juice through various stores including Costco, Sam’s Club, Walgreens, Walmart, and Target.  Premier also sold Joint Juice directly through its website.  Joint Juice is sold in various forms, including drink mix packets, eight-ounce beverage bottles, and “Easy Shot” bottles.

What can those who may have been affected do?

The Kehoe Law Firm is ready to help.  Anyone who purchased Joint Juice based on the claimed health benefits can speak to an attorney for a free, no-obligation consultation by calling Michael Yarnoff, Esq., (215) 792-6676, Ext. 804, or sending an e-mail to [email protected].

Kehoe Law Firm, P.C. is a multidisciplinary, plaintiff–side law firm dedicated to protecting investors and consumers from corporate fraud, negligence, and other wrongdoing. Driven by a strong and principled sense of social responsibility and obtaining justice for the aggrieved, Kehoe Law Firm, P.C. represents plaintiffs seeking to recover investment losses resulting from securities fraud, breaches of fiduciary duty, corporate wrongdoing or malfeasance, those harmed by anticompetitive practices, and consumers victimized by fraud, false claims, deception or data breaches.  Together, the partners of the Kehoe Law Firm, P.C. have spent more than 30 years prosecuting precedent-setting securities and financial fraud cases in federal and state courts on behalf of institutional and individual clients.